Creative concepts and immersive campaign strategies exploring the future of modern television, automotive culture, and socially driven storytelling through cinematic worldbuilding, experiential marketing, and culture-first communications.
A FASHION PODCAST
A culture-forward fashion and conversation series exploring the people, aesthetics, and ideas shaping modern style through the lens of editorial storytelling, music, and visual identity. Blending the energy of prestige fashion media with intimate creative dialogue, Cover Art lives somewhere between a magazine spread and a late-night conversation.
FORD MUSTANG 360 CAMPAIGN: THE FOUR HORSEMEN
The Four Horsemen is a mythology-driven 360 campaign concept designed to reimagine how modern audiences engage with the Ford Motor Company Mustang brand. Built around four anonymous drivers embodying the Four Horsemen of the Apocalypse — War, Famine, Pestilence, and Death — each figure represents a different philosophy of modern performance, identity, and power. Moving through America’s underground racing landscape like modern legends, the Horsemen appear unexpectedly at races, takeovers, and cultural events challenging iconic builds, documenting regional car culture, and leaving behind speculation, symbolism, and stories that spread online like folklore. Through cinematic storytelling, immersive activations, social-first worldbuilding, and mystery-driven press moments, the campaign transforms the Mustang from a performance car into a living myth audiences discover, debate, and chase in real time.
YELLOWJACKETS: THE CALL
A large-scale experiential campaign concept designed to blur the line between fiction and reality, using mysterious city installations, viral speculation, and immersive storytelling to awaken the global fanbase of Yellowjackets through spectacle, mystery, and cultural conversation.